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In recent years, online technology surveys have become the methodology of choice for conducting technology market research. Typically, the survey is conducted through the use of web panelists, who have pre-identified themselves with regard to job function, job title, size of employer, IT decision-making, special technology expertise, and other important survey qualifiers. While the incentive offered to web panelists is often a key consideration in their participation, interesting survey topics can also enhance survey participation.